I love uncovering user behavior and needs through in-depth research and data analytics. My background in market research and journalism laid the foundation for over four years of experience in qualitative research and keyword research. My professional path has been exciting and varied, including leading web3 research at Nestcoin and adapting WhatsApp's services for emerging markets.

Most recently, I implemented conversion rate optimization (CRO) strategies at a design agency, increasing conversion rates and website visitors for various clients. I'm particularly drawn to the fintech, B2B, and energy sectors, helping companies navigate and succeed in growth markets. I'm also the proud founder of HerSynergy Tribe, a network supporting women in tech across EMEA.